Journal #19

According to Visible Signs this is the definition of myth, "Myths were the result of meaning being generated by the groups in our society who have control of language and the media. These meanings are seen as a part of the natural order of things." (pg., 62) The ad I found is for Chanel's new perfume Chance. The background is white and the perfume is pink. There is a woman wrapped in flowers and ribbon hugging a giant bottle of it closing her eyes. The myth here is that pink, ribbions, and flowers are femine. The ad says if you wear this perfume you will be beautiful and femine. The Denotation is a woman and a bottle of perfume and the connotation is that this perfume is the ultimate in feminity. The ad is effective the ad makes me think if I wear this perfume I will be prettier.