Friday, July 9, 2010
Journal # 5 Logo redo!
Recreating the signs was really fun but difficult at the same time. Some were easier than others but nonetheless hard. I think the reason they were so difficult to change because the symbols are so recognizable. I had to get the original symbols out of my head.
The easiest for me to recreate were the men and women’s bathroom. I tried to think of the symbols as art. In order to do that I looked at the differences between men and women. I remembered a saying that said Men are like waffles and women are like spaghetti. Meaning men think and talk in box. They deal with one box at a time, if they are talking about food then they don’t talk about anything else until they are done talking about food. For women the conversations are all intertwined food leads into make-up into history into past experiences and back into food; like spaghetti each noodle is touching another one. Hence the boxes and swirly shapes. Of course this notion is a generalization.
The janitor was another rather easy one. I thought about what janitors do. I came to the conclusion that they serve. Then my thoughts were, “How do the serve?” My answer was with their hands. I chose to do a close up of a hand and the palm more specifically because it is the heart of the hand. I chose blue for the “blues”, and the saying “true blue.” Blue gives the idea of stability.
The executive was harder. It was hard because I don’t know what that would look like. So I brainstormed executive and that corporate world. My conclusion was money and privilege. So I did something very simple a gold bar with Executive and an ellipsis.
Parking Garage and the exit signs are my weakest and also the hardest for me. Parking garage was hard because again I didn’t know what a parking garage logo looked like. So I just did a bird’s eye view of a parking lot. The exit sign was really hard because it is so recognizable and simple. I did an arrow and made it green to get a movement. But this was most definitely the hardest one to do.
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