The next ad is for Arm and Hammer sonic recharge Spinbrush toothbrush. The background is blue which says reliable and clean--refreshing. The actually toothbrush is red which dictates power and energy. The toothbrush is highlighted with light blue rays of what the eye assumes to be light and make it appear that the brush is sent from Heaven or something. The ad all together is saying, "Buy me because I am a reliable and will clean your teeth like no other toothbrush can. I am sent from Heaven."