The target logo is two simple colors red and white. The white represent cleanliness and simpleness. The red represents excitement and power. The two work together to produce a feeling that says, "If I shop here it is clean and exciting!" The target shop says , "They have what I need, it is easy to shop here, it makes my life easier."
The colors are primary

The McDonald's logo consist of three colors red yellow and white. They use mostly primary colors. The yellow is the first thing that eye notices, which is the color of the arches-- which interesting resemble their french fries. The red stimulates the appetite, and the white calms the colors and makes it clean. The logo says to the consumer, "Eat here it is yummy and clean, YOU WILL ENJOY our food!!!!"

journal 12 13 14

This advertisement I did comes from Good Housekeeping magazine. This magazine is geared toward women for the most part. But even more specifically to women who have families. The target audience in general is a woman who likes to cook or likes the idea of cooking. I think of Leave it to Beaver’s mom. The advertisement is for a Neff oven. Their slogan is, “Writing kitchen history.” The advertisement is of a woman cooking a dinner for her family the picture is a sort of soft focus and it is in black and white. In red lettering it says, “ Friends say Lamb with sage, Rosemary, and lemon is my signature Dish.” On the other side (it is a two page spread) there is a picture of a oven opening and a quote that says, “ My new Slideway oven door means I can baste it really easily to keep it juicy.” The denotation of the ad is a woman cooking and an oven. The connotation of the ad is, if you buy this oven your life will be so easy, you will be a great cook with no effort, and your friends will be jealous of it all. The woman cooking was an index to the oven in that if you use the oven it will be a good mean: good oven good food.
The next advertisement comes from Marie Claire the magazine. Marie Claire’s target audience again is women. The Marie Claire woman is in her twenties to her thirties. She wants to be beautiful and hip. She most liking wears high end clothing…or wants to. This ad comes from Clinique and is for an uner-the-eye serum. In the background there are three cucumbers and the roll on serum with its lid on. There is a lot of type but in bold and large letters it says, “Cools. Comforts. A bright-eyed look.” The idea is that the serum works like the spa, it takes away dark circles but it also is relaxing, like when the spa puts cucumbers over your eyes. The fact that the lid is off means it is ready and easy to use. The myth would be that the serum is just a good as the spa and that cucumbers take dark circles under your eyes. It is a very simple ad but I think that it is very effective.
The next advertisement comes from the Yoga Journal. The target audience is a person that is aware of their health and their environment. This person is very active likes to eat organic food and shop at New Frontiers. They ride their bike and like to go on river trips (of course this is a generalization). It is sort of humorous that I found this ad because I have friends that fit the target audience and I joke with them that they all drive Subaru’s. The ad just so happens to be an ad for a Subaru. It has an old Subaru with streamers on it and on the back is written, “just married.” The metaphor is that the car takes you through life, it lasts a long time and is like a friend. Subarus are die hard friends if you will.

My own walk symbols!!!!!

I choose snooze or wake because it a decision i must make everyday! I think red in this case with the hearts connotates love. In the wake I put a sad face and a coffee cup. I think that the coffee cup could have been excuted better. The steam makes the "e" look a little like a "b". I used black because it is boring in this setting and connotates black and white: the boring everyday.
The Call or dont call is a question that I face everytime I am interested romanticly in someone...should I call them...should I not. The design is based on the walk don't walk sign. There is convention because the call sign is left on and the don't is off.
The paper or plastic is a classic and a given question so i had to do it. The two bags are icons and are denotations.
The bananna (everytime I spell banana, i always have to sing that song!!!!
B A N A N A S!) and bacon represent eating healthy or eating unhealthy. There is balance in the two and the arrow gives direction!...EAT HEALTHY!
The remote and the broom are also icons. I can either watch TV or I can clean.

Metaphor advertisment

The metaphor in this picture is a saw coming out of a laptop. What the metaphor in suggesting is that the laptop is sharp as in intelligent. It says the laptop is sleek in size and in style. It says it is dangerous in a good way. It says just like a saw the laptop will help you to create things. It says this laptop is a tool and you need me. This ad is very effective.

20 items

Ten items I cannot live without.
Since I am a very lucky girl who lives in America and particularly in Flagstaff I could not live without running water, or rather I would not want to. I love to cook and to bake so I could not live without an oven. I am a night owl so living at night without a lamp would terrible. This summer has been hot and again the light thing I could not live without the ceiling fan. The dishwasher is my best friend! Speaking of being a lucky girl not only could I not live without running water I could not live without the water heater. I hate when my house is dirty and a clean floor really helps with that so I would not like to live without a vacuum. I am a student so a life without coffee/espresso is a sad one, and honestly I don’t know that I would have my homework done without it. My cell phone because I am a very social person and also because it a safety thing. If my car breaks down I need to call someone. Last but not least In-door plumbing, enough said about that one!!!!

5 Emotions described in an image

Sad: I chose a dog because I think express sadness with their eyes. This is so true that we even have the saying puppy dog eyes. I think we as humans feel their sadness because they have no other motives. They are just sad unlike humans. Although we can be sad genuinely we sometimes have other motives in our sadness. Dogs do not they are just sad.
Joyous: I chose this little girl jumping in the water because she is joyous in her face and all the way down to her toes. I can almost hear her laugh. When I look at this image I feel joy.
Angry: Being angry is something that every human being feels. Some more frequent than others and some more intense. I think that there is a righteous anger, meaning there are times when you have a right to be angry. However you cannot be angry long before you act on that anger and that is NOT ok. I chose the fist because it looks like the person is ready to act on their anger making it an extreme anger, and for this assignment I think that is perfect. In order to see the emotion in a picture it has to be extreme.
Uninspired: I took this picture of my little sister when she spent the night at my house. We were doing some craft projects when she fell asleep. Nothing says uninspired like falling asleep. I also thought it was appropriate because she had all kinds of creative things around her and still she falls asleep. I also thought it was funny that she was wearing the eye cover.
Scared: I chose this image of a little girl because children are pure and innocent and when a little girl is covering her eyes in a corner in the way she is you can tell she is scared, but in turn the viewer is also scared for her. Also the picture has an impending danger to it which adds to the fear.